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007			cr|cna|||a||||
007			vz|czazum
008			080121s2009 enk|||||||||||s|||v|eng d
028	5	0	_a1842 _bHenry Stewart Talks
035			_aHST1842_1_2
035			_a001155952
040			_aKCL
100	1		_aCollett, Pippa, _u(Managing Director, Sponsorship Consulting, UK) _4spk
245	1	0	_aAssessment and evaluation _h[electronic resource] / _cPippa Collett.
260			_aLondon : _bHenry Stewart Talks, _c2009.
300			_a1 online resource (1 streaming video file (28 min.) : _bcolor, sound).
490	1		_aSponsorship : from theory to practice and all the latest trends
500			_aAnimated audio-visual presentation with synchronized narration.
500			_aTitle from title frames.
505	0		_aContents: Setting objectives -- The role of market research -- Sponsorship selection process -- Selection and exclusion criteria -- Tangible and intangible assets -- Evaluation approach and program development -- Measurement criteria.
506			_aAccess restricted to subscribers.
538			_aMode of access: World Wide Web.
538			_aSystem requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
650	0	0	_aCorporate sponsorship.
650	0	0	_aEvaluation.
650	0	0	_aMarketing research.
830		0	_aHenry Stewart talks. _pMarketing & management collection. _pSponsorship
856	4	0	_uhttp://hstalks.com/lib.php?t=HST56.1842&c=250
856	4	2	_uhttp://hstalks.com/lib.php?t=HST56&c=250 _3Series
908			_a141013
989			_a20230822095114.0
999			_c6085 _d6085