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007			vz|czazum
008			080121s2009 enk|||||||||||s|||v|eng d
028	5	0	_a2447 _bHenry Stewart Talks
035			_aHST2447
035			_a001155880
040			_aKCL
100	1		_aBrigden, Jim, _u(CEO, ISpy, UK) _4spk
245	1	0	_aHow does search engine advertising work and why is it so important to get it right? _h[electronic resource] / _cJim Brigden.
260			_aLondon : _bHenry Stewart Talks, _c2009.
300			_a1 online resource (1 streaming video file (26 min.) : _bcolor, sound).
490	1		_aOnline advertising : how to use new digital tools and connect more effectively with your customers
500			_aAnimated audio-visual presentation with synchronized narration.
500			_aTitle from title frames.
505	0		_aContents: Online advertising spend -- The power of search engine advertising -- Buying behavior -- Advertising through paid results -- Elements of success -- Appearing in natural results -- How do you get listed? -- Improve relevance -- Improve popularity -- Why it is important to get it right.
506			_aAccess restricted to subscribers.
538			_aMode of access: World Wide Web.
538			_aSystem requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
650	0	0	_aInternet advertising.
650	0	0	_aInternet marketing.
650	0	0	_aWeb search engines.
650	0	0	_aWorld Wide Web _xSubject access.
830		0	_aHenry Stewart talks. _pMarketing & management collection. _pOnline advertising
856	4	0	_uhttp://hstalks.com/lib.php?t=HST88.2447&c=250
856	4	2	_uhttp://hstalks.com/lib.php?t=HST88&c=250 _3Series
908			_a141013
989			_a20230822095114.0
999			_c6114 _d6114