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007 cr|cna|||a||||
007 vz|czazum
008 080121s2009 enk|||||||||||s|||v|eng d
028 5 0 _a2207
_bHenry Stewart Talks
035 _aHST2207_1_3
035 _a001155885
040 _aKCL
100 1 _aBruce, Ian
_q(Ian W.)
_4spk
245 1 0 _aPhilosophy, framework and management tools to ensure a needs led approach to nonprofit/voluntary organization work
_h[electronic resource] /
_cIan Bruce.
260 _aLondon :
_bHenry Stewart Talks,
_c2009.
300 _a1 online resource (1 streaming video file (61 min.) :
_bcolor, sound).
490 1 _aNonprofit and voluntary sector marketing : how to use communication effectively to connect with supporters
500 _aAnimated audio-visual presentation with synchronized narration.
500 _aTitle from title frames.
505 0 _aContents: Definitions of marketing -- Why are nonprofits not automatically customer orientated? -- Who are the customers? -- Types of products -- Rules of product composition -- Eight points of charity marketing mix -- Factors to consider when introducing a marketing approach to an organization -- Basic nonprofit marketing/service plan.
506 _aAccess restricted to subscribers.
538 _aMode of access: World Wide Web.
538 _aSystem requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
650 0 0 _aAssociations, institutions, etc.
_xMarketing.
650 0 0 _aNonprofit organizations
_xMarketing.
830 0 _aHenry Stewart talks.
_pMarketing & management collection.
_pNonprofit and voluntary sector marketing
856 4 0 _uhttp://hstalks.com/lib.php?t=HST89.2207&c=250
856 4 2 _uhttp://hstalks.com/lib.php?t=HST89&c=250
_3Series
908 _a141013
989 _a20230822095114.0
999 _c6133
_d6133