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007			vz|czazum
008			080121s2008 enk|||||||||||s|||v|eng d
028	5	0	_a2385 _bHenry Stewart Talks
035			_aHST2385_1_2
035			_a001155950
040			_aKCL
100	1		_aSchmidt-Gallas, Dirk, _u(Partner and Managing Director, Simon-Kucher & Partners, Germany) _4spk
245	1	0	_aProtecting the bottom-line in a downturn _h[electronic resource] : _bhow the financial services industry should navigate through the crisis / _cDirk Schmidt-Gallas.
260			_aLondon : _bHenry Stewart Talks, _c2008.
300			_a1 online resource (1 streaming video file (44 min.) : _bcolor, sound).
490	1		_aFinancial services marketing : the role and power of marketing in the financial environment
500			_aAnimated audio-visual presentation with synchronized narration.
500			_aTitle from title frames.
505	0		_aContents: Dynamics in a distressed financial market -- Investment income: a fickle friend -- The disastrous impact of the volume hunt -- Pricing in the most important profit driver of all -- Introduction to power pricing -- Value is created within the strategic triangle -- What drives customer value? -- Deriving the aggregated price-response function -- Price experiments -- What fees should be charged? -- Preparing for the recovery.
506			_aAccess restricted to subscribers.
538			_aMode of access: World Wide Web.
538			_aSystem requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
650	0	0	_aFinancial services industry _xMarketing.
650	0	0	_aRecessions.
830		0	_aHenry Stewart talks. _pMarketing & management collection. _pFinancial services marketing
856	4	0	_uhttp://hstalks.com/lib.php?t=HST57.2385&c=250
856	4	2	_uhttp://hstalks.com/lib.php?t=HST57&c=250 _3Series
908			_a141013
989			_a20230822095114.0
999			_c6135 _d6135