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008			080121s2009 enk|||||||||||s|||v|eng d
028	5	0	_a2357 _bHenry Stewart Talks
035			_aHST2357_1_2
035			_a001155893
040			_aKCL
100	1		_aAdler, Stephen M. _4spk
245	1	0	_aResults orientated cause marketing _h[electronic resource] : _bthe secrets of effective partnerships in corporate philanthropy / _cStephen M. Adler [and] Hallie Leighton.
260			_aLondon : _bHenry Stewart Talks, _c2009.
300			_a1 online resource (1 streaming video file (28 min.) : _bcolor, sound).
490	1		_aNonprofit and voluntary sector marketing : how to use communication effectively to connect with supporters
500			_aAnimated audio-visual presentation with synchronized narration.
500			_aTitle from title frames.
505	0		_aContents: Benefits of cause related marketing -- Consumer, corporate and social investment trends -- Checklist for success -- Case studies -- Celebrity involvement -- Do ́ s and don ́ ts.
506			_aAccess restricted to subscribers.
538			_aMode of access: World Wide Web.
538			_aSystem requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
650	0	0	_aAssociations, institutions, etc. _xMarketing.
650	0	0	_aNonprofit organizations _xMarketing.
700	1		_aLeighton, Hallie, _u(Director of Branding & Strategic Partnerships, Charity Brands Consulting, USA) _4spk
830		0	_aHenry Stewart talks. _pMarketing & management collection. _pNonprofit and voluntary sector marketing
856	4	0	_uhttp://hstalks.com/lib.php?t=HST89.2357&c=250
856	4	2	_uhttp://hstalks.com/lib.php?t=HST89&c=250 _3Series
908			_a141013
989			_a20230822095114.0
999			_c6137 _d6137