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008 080121s2009 enk|||||||||||s|||v|eng d
028 5 0 _a2174
_bHenry Stewart Talks
035 _aHST2174_1_2
035 _a001155884
040 _aKCL
100 1 _aEllis, Susan J.
_4spk
245 1 0 _aStrategic volunteer involvement
_h[electronic resource] :
_bengaging the community in your mission /
_cSusan J. Ellis.
260 _aLondon :
_bHenry Stewart Talks,
_c2009.
300 _a1 online resource (1 streaming video file (47 min.) :
_bcolor, sound).
490 1 _aNonprofit and voluntary sector marketing : how to use communication effectively to connect with supporters
500 _aAnimated audio-visual presentation with synchronized narration.
500 _aTitle from title frames.
505 0 _aContents: How volunteer engagement connects to community relations, marketing, advocacy, client development and other goals -- Fund-raising and people-raising -- Stereotypes, myths and facts about who volunteers today -- Designing volunteer work as first step in recruitment -- The effect an organization ́ s image has on volunteer recruitment -- The connection between seeking money donors and time donors, and are these the same people? -- Why people volunteer -- Where to look for the right volunteers -- Options for publicizing the need for volunteers, online and off -- Assuring that your recruitment approach becomes the first step to both screening and eventual retention of volunteers.
506 _aAccess restricted to subscribers.
538 _aMode of access: World Wide Web.
538 _aSystem requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
650 0 0 _aAssociations, institutions, etc.
_xMarketing.
650 0 0 _aNonprofit organizations
_xMarketing.
830 0 _aHenry Stewart talks.
_pMarketing & management collection.
_pNonprofit and voluntary sector marketing
856 4 0 _uhttp://hstalks.com/lib.php?t=HST89.2174&c=250
856 4 2 _uhttp://hstalks.com/lib.php?t=HST89&c=250
_3Series
908 _a141013
989 _a20230822095114.0
999 _c6142
_d6142