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028	5	0	_a2018 _bHenry Stewart Talks
035			_aHST2018
035			_a000868839
040			_aKCL
100	1		_aBottom, John, _u(Director of Planning, Base One Group, UK) _4spk
245	1	0	_aB2B planning & strategy _h[electronic resource] : _breducing the complexity of planning business-to-business campaigns / _cJohn Bottom.
246	3		_aB2B planning and strategy
260			_aLondon : _bHenry Stewart Talks, _c2008.
300			_a1 online resource (1 streaming video file (18 min.) : _bcolor, sound).
490	1		_aB2B advertising : the strategy, theory, techniques and possibilities of building B2B brands
500			_aAnimated audio-visual presentations with synchronized narration.
500			_aTitle from title frames.
505	0		_aContents: Reducing the complexity of planning B2B campaigns -- B2B compared to B2C -- What makes B2B campaigns more complex for planners? -- Product complexity -- Complexity of target audience -- Humanizing the decision making unit -- Complexity of buying process -- Stage by stage approach to the sales cycle -- Activity planning: one step at a time.
506			_aAccess restricted to subscribers.
538			_aMode of access: World Wide Web.
538			_aSystem requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
650		0	_aAdvertising, Industrial.
650		0	_aIndustrial marketing.
830		0	_aHenry Stewart talks. _pMarketing & management collection. _pB2B advertising
856	4	0	_uhttp://hstalks.com/lib.php?t=HST63.2018&c=250
856	4	2	_uhttp://hstalks.com/lib.php?t=HST63&c=250 _3Series
908			_a141013
989			_a20230822095114.0
999			_c6159 _d6159