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007			cr|cna|||a||||
007			vz|czazum
008			080121s2008 enk|||||||||||s|||v|eng d
028	5	0	_a1836 _bHenry Stewart Talks
035			_aHST1836
035			_a000868807
040			_aKCL
100	1		_aGeorge, Duncan, _u(Consultant, UK) _4spk
245	1	0	_aBeyond the spot _h[electronic resource] / _cDuncan George.
260			_aLondon : _bHenry Stewart Talks, _c2008.
300			_a1 online resource (1 streaming video file (24 min.) : _bcolor, sound).
490	1		_aRadio advertising : how it works and how to optimize it
500			_aAnimated audio-visual presentations with synchronized narration.
500			_aTitle from title frames.
505	0		_aContents: A brief history of non spot advertising on radio -- An explana\0tion of the characteristics of the medium that make it appropriate for this type of business -- Some real life examples of how advertisers have used the medium with non spot campaigns -- Advice on best practice -- A look to the future.
506			_aAccess restricted to subscribers.
538			_aMode of access: World Wide Web.
538			_aSystem requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
650	0	0	_aRadio advertising.
830		0	_aHenry Stewart talks. _pMarketing & management collection. _pRadio advertising
856	4	0	_uhttp://hstalks.com/lib.php?t=HST59.1836&c=250
856	4	2	_uhttp://hstalks.com/lib.php?t=HST59&c=250 _3Series
908			_a141013
989			_a20230822095114.0
999			_c6160 _d6160