| 000 | 02344ngm a2200385 a 4500 | ||
|---|---|---|---|
| 001 | 0000025094 | ||
| 005 | 20230921135136.0 | ||
| 006 | m c | ||
| 007 | cr|cna|||a|||| | ||
| 007 | vz|czazum | ||
| 008 | 080121s2008 enk|||||||||||s|||v|eng d | ||
| 028 | 5 | 0 |
_a1900 _bHenry Stewart Talks |
| 035 | _aHST1900_1_2 | ||
| 035 | _a000868829 | ||
| 040 | _aKCL | ||
| 100 | 1 |
_aAmbroselli, Holger. _4spk |
|
| 245 | 1 | 0 |
_aGlobal and local perspectives in B2B branding _h[electronic resource] / _cHolger Ambroselli. |
| 246 | 3 | _aGlobal and local perspectives on B2B branding | |
| 260 |
_aLondon : _bHenry Stewart Talks, _c2008. |
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| 300 |
_a1 online resource (1 streaming video file (43 min.) : _bcolor, sound). |
||
| 490 | 1 | _aB2B advertising : the strategy, theory, techniques and possibilities of building B2B brands | |
| 500 | _aAnimated audio-visual presentations with synchronized narration. | ||
| 500 | _aTitle from title frames. | ||
| 505 | 0 | _aContents: Brands and markets -- A new brand building process -- ́ Push ́ and ́ pull ́ branding -- Future attraction of markets -- Cultural differences -- The Asian challenge -- Cultural understanding -- Cultural differences as a challenge -- Power distance -- Status needs -- Individualism versus collectivism -- Convergence and divergence in consumer behaviour -- Uncertainty avoidance -- Advertising and communication styles that respect cultural differences -- Buying motives. | |
| 506 | _aAccess restricted to subscribers. | ||
| 538 | _aMode of access: World Wide Web. | ||
| 538 | _aSystem requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+. | ||
| 650 | 0 | _aAdvertising, Industrial. | |
| 650 | 0 | _aIndustrial marketing. | |
| 830 | 0 |
_aHenry Stewart talks. _pMarketing & management collection. _pB2B advertising |
|
| 856 | 4 | 0 | _uhttp://hstalks.com/lib.php?t=HST63.1900&c=250 |
| 856 | 4 | 2 |
_uhttp://hstalks.com/lib.php?t=HST63&c=250 _3Series |
| 908 | _a141013 | ||
| 989 | _a20230822095114.0 | ||
| 999 |
_c6192 _d6192 |
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