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007			vz|czazum
008			080121s2008 enk|||||||||||s|||v|eng d
028	5	0	_a1833 _bHenry Stewart Talks
035			_aHST1833_1_3
035			_a000868804
040			_aKCL
100	1		_aSantini, Andrea, _u(Assistant Professor in Marketing, University of Rome Tor Vergata, Italy) _4spk
245	1	0	_aMarketing major sports venues : _h[electronic resource] : _bthe Amsterdam ArenA case / _cAndrea Santini.
260			_aLondon : _bHenry Stewart Talks, _c2008.
300			_a1 online resource (1 streaming video file (55 min.) : _bcolor, sound).
490	1		_aSport marketing : analysis of all the essential aspects of sport marketing, illustrated with numerous real world case studies
500			_aAnimated audio-visual presentations with synchronized narration.
500			_aTitle from title frames.
505	0		_aContents: The marketing of major sport venues: process and main phases -- The complexity of marketing major sport venues -- The relation between marketing & sales and the legal, operational and management structure of a large sport venue -- The case of the Amsterdam ArenA -- The development of large entertainment areas, the ArenA Boulevard.
506			_aAccess restricted to subscribers.
538			_aMode of access: World Wide Web.
538			_aSystem requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
650	0	0	_aSports _xMarketing.
830		0	_aHenry Stewart talks. _pMarketing & management collection. _pSport marketing
856	4	0	_uhttp://hstalks.com/lib.php?t=HST49.1833&c=250
856	4	2	_uhttp://hstalks.com/lib.php?t=HST49&c=250 _3Series
908			_a141013
989			_a20230822095114.0
999			_c6206 _d6206