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006 m c
007 cr|cna|||a||||
007 vz|czazum
008 080121s2008 enk|||||||||||s|||v|eng d
028 5 0 _a1872
_bHenry Stewart Talks
035 _aHST1872_1_2
035 _a000868826
040 _aKCL
100 1 _aHarness, David R.
_4spk
245 1 0 _aProduct management and product elimination
_h[electronic resource] /
_cDavid R. Harness.
260 _aLondon :
_bHenry Stewart Talks,
_c2008.
300 _a1 online resource (1 streaming video file (41 min.) :
_bcolor, sound).
490 1 _aFinancial services marketing : the role and power of marketing in the financial environment
500 _aAnimated audio-visual presentations with synchronized narration.
500 _aTitle from title frames.
505 0 _aContents: The financial services product -- Service product attributes -- Challenges caused by service product characteristics -- Product management -- Product lifecycle -- End stage product management -- Causes of product elimination -- Identification of an elimination candidate -- Removal process -- Product elimination stage model.
506 _aAccess restricted to subscribers.
538 _aMode of access: World Wide Web.
538 _aSystem requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
650 0 _aFinancial services industry
_xMarketing.
650 0 _aProduct elimination.
650 0 _aProduct management.
830 0 _aHenry Stewart talks.
_pMarketing & management collection.
_pFinancial services marketing
856 4 0 _uhttp://hstalks.com/lib.php?t=HST57.1872&c=250
856 4 2 _uhttp://hstalks.com/lib.php?t=HST57&c=250
_3Series
908 _a141013
989 _a20230822095114.0
999 _c6220
_d6220