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008			080121s2008 enk|||||||||||s|||v|eng d
028	5	0	_a1785 _bHenry Stewart Talks
035			_aHST1785_1_2
035			_a000868786
040			_aKCL
100	1		_aLeventhal, Barry, _u(Director of Advanced Analytics, Teradata Ltd., UK) _4spk
245	1	4	_aThe statistics of segmentation and classification _h[electronic resource] / _cBarry Leventhal.
260			_aLondon : _bHenry Stewart Talks, _c2008.
300			_a1 online resource (1 streaming video file (47 min.) : _bcolor, sound).
490	1		_aTargeting and segmentation in marketing : from the fundamentals to the latest developments
500			_aAnimated audio-visual presentations with synchronized narration.
500			_aTitle from title frames.
505	0		_aContents: The process of building a segmentation -- Define business objectives -- Obtaining and preparing data -- Stages of the segmentation process -- Extract principal components or key variables -- Method A: identify most discriminatory variables -- Method B: use principal components analysis -- A graphical explanation of principal components -- Cluster analysis -- A graphical view of cluster analysis -- Interpreting clusters -- Testing the segmentation -- Segment migration analysis -- Communicate and deploy the segmentation -- Classifying individuals to segments -- Classification of further individuals Apply existing segmentation model -- Build segment attribution model -- Survey segmentation attribution process -- Summary of main points.
506			_aAccess restricted to subscribers.
538			_aMode of access: World Wide Web.
538			_aSystem requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
650		0	_aMarket segmentation.
650		0	_aTarget marketing.
830		0	_aHenry Stewart talks. _pMarketing & management collection. _pTargeting and segmentation in marketing
856	4	0	_uhttp://hstalks.com/lib.php?t=HST55.1785&c=250
856	4	2	_uhttp://hstalks.com/lib.php?t=HST55&c=250 _3Series
908			_a141013
989			_a20230822095114.0
999			_c6229 _d6229