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008			080121s2008 enk|||||||||||s|||v|eng d
028	5	0	_a1754 _bHenry Stewart Talks
035			_aHST1754
035			_a000868774
040			_aKCL
100	1		_aGarland, Ron, _d1948- _4spk
245	1	0	_aSwitching banks _h[electronic resource] : _bgone but not forgotten / _cRon Garland, Gavin Lees, Malcolm Wright.
260			_aLondon : _bHenry Stewart Talks, _c2008.
300			_a1 online resource (1 streaming video file (21 min.) : _bcolor, sound).
490	1		_aFinancial services marketing : the role and power of marketing in the financial environment
500			_aAnimated audio-visual presentations with synchronized narration.
500			_aTitle from title frames.
505	0		_aContents: Fresh insights into bank switching -- Brand switching perspectives from FMCG sector applied to bank brand switching -- Who are the bank switchers? -- Reasons for switching -- Answers to the basic ́ customer recovery ́ question: ́ now that you have a new bank, what are the chances of you resuming business with your old bank? ́
506			_aAccess restricted to subscribers.
538			_aMode of access: World Wide Web.
538			_aSystem requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
650		0	_aFinancial services industry _xMarketing.
700	1		_aLees, Gavin. _4spk
700	1		_aWright, Malcolm, _d1963- _4spk
830		0	_aHenry Stewart talks. _pMarketing & management collection. _pFinancial services marketing
856	4	0	_uhttp://hstalks.com/lib.php?t=HST57.1754&c=250
856	4	2	_uhttp://hstalks.com/lib.php?t=HST57&c=250 _3Series
908			_a141013
989			_a20230822095114.0
999			_c6232 _d6232