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008 080121s2009 enk|||||||||||s|||v|eng d
028 5 0 _a2022
_bHenry Stewart Talks
035 _aHST2022_1_2
035 _a000947186
040 _aKCL
100 1 _aReynolds, Jonathan,
_d1958-
_4spk
245 1 0 _aMulti-channel challenges for retail marketers
_h[electronic resource] /
_cJonathan Reynolds.
246 3 _aMultichannel challenges for retail marketers
260 _aLondon :
_bHenry Stewart Talks,
_c2009.
300 _a1 online resource (1 streaming video file (37 min.) :
_bcolor, sound).
490 1 _aRetail marketing : the marketing issues facing a fast-changing sector
500 _aAnimated audio-visual presentation with synchronized narration.
500 _aTitle from title frames.
505 0 _aContents: Challenging context for multichannel retailing -- Effects of multichannel retailing on consumer behavior and demand -- Multichannel retailing strategies and the implications for stores -- Case studies of grocery retailing and general merchandise sectors -- Future directions for multichannel activity.
506 _aAccess restricted to subscribers.
538 _aMode of access: World Wide Web.
538 _aSystem requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
650 0 0 _aMarketing.
650 0 0 _aMultilevel marketing.
650 0 0 _aRetail trade.
830 0 _aHenry Stewart talks.
_pMarketing & management collection.
_pRetail marketing
856 4 0 _uhttp://hstalks.com/lib.php?t=HST75.2022&c=250
856 4 2 _uhttp://hstalks.com/lib.php?t=HST75&c=250
_3Series
908 _a141013
989 _a20230822095114.0
999 _c6268
_d6268