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007			cr|cna|||a||||
007			vz|czazum
008			080121s2009 enk|||||||||||s|||v|eng d
028	5	0	_a2042 _bHenry Stewart Talks
035			_aHST2042_1_2
035			_a000947187
040			_aKCL
100	1		_aStone, Merlin _d1948- _4spk
245	1	0	_aManaging retail customer relationships _h[electronic resource] / _cMerlin Stone.
260			_aLondon : _bHenry Stewart Talks, _c2009.
300			_a1 online resource (1 streaming video file (45 min.) : _bcolor, sound).
490	1		_aRetail marketing : the marketing issues facing a fast-changing sector
500			_aAnimated audio-visual presentation with synchronized narration.
500			_aTitle from title frames.
505	0		_aContents: What are retail customer relationships? -- What is retail customer loyalty and where does it fit into relationships? -- The role of information in managing relationships -- Loyalty schemes and loyalty themes -- Measuring the value of relationships -- Tesco case study: what Tesco achieved and what can be learnt from it.
506			_aAccess restricted to subscribers.
538			_aMode of access: World Wide Web.
538			_aSystem requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
650	0	0	_aCustomer relations.
650	0	0	_aMarketing.
650	0	0	_aRetail trade.
830		0	_aHenry Stewart talks. _pMarketing & management collection. _pRetail marketing
856	4	0	_uhttp://hstalks.com/lib.php?t=HST75.2042&c=250
856	4	2	_uhttp://hstalks.com/lib.php?t=HST75&c=250 _3Series
908			_a141013
989			_a20230822095114.0
999			_c6269 _d6269