| 000 | 02295ngm a2200409 a 4500 | ||
|---|---|---|---|
| 001 | 0000025175 | ||
| 005 | 20230921135139.0 | ||
| 006 | m c | ||
| 007 | cr|cna|||a|||| | ||
| 007 | vz|czazum | ||
| 008 | 080121s2009 enk|||||||||||s|||v|eng d | ||
| 028 | 5 | 0 |
_a2092 _bHenry Stewart Talks |
| 035 | _aHST2092_1_2 | ||
| 035 | _a000947188 | ||
| 040 | _aKCL | ||
| 100 | 1 |
_aBurt, S. L. _4spk |
|
| 245 | 1 | 4 |
_aThe scope and nature of retail marketing _h[electronic resource] / _cSteve Burt. |
| 260 |
_aLondon : _bHenry Stewart Talks, _c2009. |
||
| 300 |
_a1 online resource (1 streaming video file (41 min.) : _bcolor, sound). |
||
| 490 | 1 | _aPrinciples of marketing : guidelines for effective practice | |
| 490 | 1 | _aRetail marketing : the marketing issues facing a fast-changing sector | |
| 500 | _aAnimated audio-visual presentation with synchronized narration. | ||
| 500 | _aTitle from title frames. | ||
| 505 | 0 | _aContents: Understanding retailing -- Retailing and marketing -- Retailers and the exchange process -- Understanding customer values -- Creating customer values -- Communicating customer values -- Delivering customer values -- Holistic view of marketing -- The retail bottom line. | |
| 506 | _aAccess restricted to subscribers. | ||
| 538 | _aMode of access: World Wide Web. | ||
| 538 | _aSystem requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+. | ||
| 650 | 0 | 0 | _aMarketing. |
| 650 | 0 | 0 | _aRetail trade. |
| 830 | 0 |
_aHenry Stewart talks. _pMarketing & management collection. _pPrinciples of marketing |
|
| 830 | 0 |
_aHenry Stewart talks. _pMarketing & management collection. _pRetail marketing |
|
| 856 | 4 | 0 | _uhttp://hstalks.com/lib.php?t=HST75.2092&c=250 |
| 856 | 4 | 2 |
_uhttp://hstalks.com/lib.php?t=HST139&c=250 _3Series (Principles of marketing) |
| 856 | 4 | 2 |
_uhttp://hstalks.com/lib.php?t=HST75&c=250 _3Series (Retail marketing) |
| 908 | _a141013 | ||
| 989 | _a20230822095114.0 | ||
| 999 |
_c6270 _d6270 |
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