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007			vz|czazum
008			080121s2009 enk|||||||||||s|||v|eng d
028	5	0	_a2129 _bHenry Stewart Talks
035			_aHST2129
035			_a000947189
040			_aKCL
100	1		_aPhau, Ian. _4spk
245	1	0	_aRetail advertising and promotion _h[electronic resource] / _cIan Phau.
260			_aLondon : _bHenry Stewart Talks, _c2009.
300			_a1 online resource (1 streaming video file (18 min.) : _bcolor, sound).
490	1		_aRetail marketing : the marketing issues facing a fast-changing sector
500			_aAnimated audio-visual presentation with synchronized narration.
500			_aTitle from title frames.
505	0		_aContents: The challenges in retail advertising and promotion -- Branding and its implications on customers -- The use of advertising and promotion in forming customer relationships -- Specific discussion on the design of marketing programs and the alternative marketing tools and strategies.
506			_aAccess restricted to subscribers.
538			_aMode of access: World Wide Web.
538			_aSystem requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
650	0	0	_aAdvertising.
650	0	0	_aBranding (Marketing)
650	0	0	_aMarketing.
650	0	0	_aRetail trade.
830		0	_aHenry Stewart talks. _pMarketing & management collection. _pRetail marketing
856	4	0	_uhttp://hstalks.com/lib.php?t=HST75.2129&c=250
856	4	2	_uhttp://hstalks.com/lib.php?t=HST75&c=250 _3Series
908			_a141013
989			_a20230822095114.0
999			_c6271 _d6271