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028 5 0 _a1902
_bHenry Stewart Talks
035 _aHST1902_1_2
035 _a000947193
040 _aKCL
100 1 _aRhodes, Andrew,
_u(Customer Services Director, Driver & Vehicle Licensing Agency)
_4spk
245 1 0 _aDVLA -- one of the UK ́ s biggest online retailers
_h[electronic resource] :
_ba multi-channel story /
_cAndrew Rhodes.
246 3 _aDriver & Vehicle Licensing Agency - one of the United Kingdom's biggest online retailers :
_ba multichannel story
246 3 _aDriver and Vehicle Licensing Agency - one of the United Kingdom's biggest online retailers :
_ba multichannel story
260 _aLondon :
_bHenry Stewart Talks,
_c2008.
300 _a1 online resource (1 streaming video file (43 min.) :
_bcolor, sound).
490 1 _aMultichannel marketing : exploiting a business goldmine
500 _aAnimated audio-visual presentation with synchronized narration.
500 _aTitle from title frames.
505 0 _aContents: Scope of DVLA -- Research and customer insight -- Initial objectives -- Partnership -- Electronic vehicle licensing -- Benefits to customers -- Benefits to DVLA -- Customers ́ journey before and now -- The interfaces -- Customer segmentation -- Tax disc segmented customer base -- What did we do with segmentation? -- Results so far.
506 _aAccess restricted to subscribers.
538 _aMode of access: World Wide Web.
538 _aSystem requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
610 2 0 _aDriver and Vehicle Licensing Agency (Great Britain)
650 0 0 _aInternet marketing.
650 0 0 _aMultilevel marketing.
830 0 _aHenry Stewart talks.
_pMarketing & management collection.
_pMultichannel marketing
856 4 0 _uhttp://hstalks.com/lib.php?t=HST62.1902&c=250
856 4 2 _uhttp://hstalks.com/lib.php?t=HST62&c=250
_3Series
908 _a141013
989 _a20230822095114.0
999 _c6275
_d6275