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008			080121s2008 enk|||||||||||s|||v|eng d
028	5	0	_a1929 _bHenry Stewart Talks
035			_aHST1929_1_2
035			_a000947195
040			_aKCL
100	1		_aMitchell, Annette, _u(Head of Customer Experience Marketing, Orange Group Marketing) _4spk
245	1	0	_aIntegrating marketing communications _h[electronic resource] / _cAnnette Mitchell.
260			_aLondon : _bHenry Stewart Talks, _c2008.
300			_a1 online resource (1 streaming video file (42 min.) : _bcolor, sound).
490	1		_aMultichannel marketing : exploiting a business goldmine
500			_aAnimated audio-visual presentation with synchronized narration.
500			_aTitle from title frames.
505	0		_aContents: The evolution of marketing from customer relationship marketing to customer experience marketing -- Overview of the changing needs of customers and the markets we operate in -- New approach to integrated marketing and communications -- Core themes and business drivers key to building and implementing a customer experience driven marketing strategy -- Key headlines for delivering successful integrated marketing communications.
506			_aAccess restricted to subscribers.
538			_aMode of access: World Wide Web.
538			_aSystem requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
650	0	0	_aInternet marketing.
650	0	0	_aMultilevel marketing.
830		0	_aHenry Stewart talks. _pMarketing & management collection. _pMultichannel marketing
856	4	0	_uhttp://hstalks.com/lib.php?t=HST62.1929&c=250
856	4	2	_uhttp://hstalks.com/lib.php?t=HST62&c=250 _3Series
908			_a141013
989			_a20230822095114.0
999			_c6277 _d6277