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007			cr|cna|||a||||
007			vz|czazum
008			080121s2008 enk|||||||||||s|||v|eng d
028	5	0	_a1977 _bHenry Stewart Talks
035			_aHST1977_1_2
035			_a000947197
040			_aKCL
100	1		_aWilson, Hugh, _d1962- _4spk
245	1	4	_aThe multichannel challenge _h[electronic resource] : _bchannel combining for wealth / _cHugh Wilson.
260			_aLondon : _bHenry Stewart Talks, _c2008.
300			_a1 online resource (1 streaming video file (39 min.) : _bcolor, sound).
490	1		_aMultichannel marketing : exploiting a business goldmine
500			_aAnimated audio-visual presentation with synchronized narration.
500			_aTitle from title frames.
505	0		_aContents: What senior non-marketers think of marketing -- The service profit chain -- Customer experience: beyond touchpoints -- Changes in the use of different channels -- Holistic experience of multichannels -- Channel integration -- Does multichannel integration matter? -- Multichannel insight -- Selling by bombardment -- Combining channels for wealth -- Integrated decision making.
506			_aAccess restricted to subscribers.
538			_aMode of access: World Wide Web.
538			_aSystem requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
650	0	0	_aInternet marketing.
650	0	0	_aMultilevel marketing.
830		0	_aHenry Stewart talks. _pMarketing & management collection. _pMultichannel marketing
856	4	0	_uhttp://hstalks.com/lib.php?t=HST62.1977&c=250
856	4	2	_uhttp://hstalks.com/lib.php?t=HST62&c=250 _3Series
908			_a141013
989			_a20230822095114.0
999			_c6279 _d6279