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008			080121s2009 enk|||||||||||s|||v|eng d
028	5	0	_a1822 _bHenry Stewart Talks
035			_aHST1822_1_3
035			_a000947206
040			_aKCL
100	1		_aKeller, Kevin Lane, _d1956- _4spk
245	1	0	_aLeveraging sponsorship through integrated marketing _h[electronic resource] / _cKevin Lane Keller.
260			_aLondon : _bHenry Stewart Talks, _c2009.
300			_a1 online resource (1 streaming video file (54 min.) : _bcolor, sound).
490	1		_aSponsorship : from theory to practice and all the latest trends
500			_aAnimated audio-visual presentation with synchronized narration.
500			_aTitle from title frames.
505	0		_aContents: Brand equity and brand building through the brand resonance model -- The role of sponsorship and event management in brand building -- Sponsorship and integrated marketing communications campaigns -- How American Express developed an integrated marketing campaign to leverage their 2006 US Open tennis sponsorship.
506			_aAccess restricted to subscribers.
538			_aMode of access: World Wide Web.
538			_aSystem requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
650	0	0	_aBranding (Marketing)
650	0	0	_aCorporate sponsorship.
650	0	0	_aMarketing.
830		0	_aHenry Stewart talks. _pMarketing & management collection. _pSponsorship
856	4	0	_uhttp://hstalks.com/lib.php?t=HST56.1822&c=250
856	4	2	_uhttp://hstalks.com/lib.php?t=HST56&c=250 _3Series
908			_a141013
989			_a20230822095114.0
999			_c6288 _d6288