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008			080121s2009 enk|||||||||||s|||v|eng d
028	5	0	_a2181 _bHenry Stewart Talks
035			_aHST2181_1_2
035			_a000947212
040			_aKCL
100	1		_aKelly, Jim, _u(Brand Communications Manager, Allied Irish Bank, Ireland) _4spk
245	1	0	_aSports sponsorship _h[electronic resource] : _bits relevancy / _cJim Kelly.
260			_aLondon : _bHenry Stewart Talks, _c2009.
300			_a1 online resource (1 streaming video file (31 min.) : _bcolor, sound).
490	1		_aSponsorship : from theory to practice and all the latest trends
500			_aAnimated audio-visual presentation with synchronized narration.
500			_aTitle from title frames.
505	0		_aContents: Sponsorship strategy -- The model partnership -- AIB and the Ryder Cup -- Rationale -- Strategic objective -- Communications plan -- The visual thread -- Localizing communications and keeping it relevant -- Regional Ryder Cup roadshow -- Relevancy to customers -- Relevancy to staff -- Results.
506			_aAccess restricted to subscribers.
538			_aMode of access: World Wide Web.
538			_aSystem requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
650	0	0	_aCorporate sponsorship.
650	0	0	_aSports sponsorship.
830		0	_aHenry Stewart talks. _pMarketing & management collection. _pSponsorship
856	4	0	_uhttp://hstalks.com/lib.php?t=HST56.2181&c=250
856	4	2	_uhttp://hstalks.com/lib.php?t=HST56&c=250 _3Series
908			_a141013
989			_a20230822095114.0
999			_c6293 _d6293