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008			080121s2009 enk|||||||||||s|||v|eng d
028	5	0	_a1946 _bHenry Stewart Talks
035			_aHST1946_1_2
035			_a000947214
040			_aKCL
100	1		_aBrennan, David, _u(Director of Research and Strategy, Thinkbox TV, UK) _4spk
245	1	4	_aThe Thinkbox engagement study _h[electronic resource] : _bit ain't what you view, it's the way that you view it - / _cDavid Brennan.
260			_aLondon : _bHenry Stewart Talks, _c2009.
300			_a1 online resource (1 streaming video file (33 min.) : _bcolor, sound).
490	1		_aTV advertising in the UK : the art of engaging viewers and creating successful advertising
500			_aAnimated audio-visual presentation with synchronized narration.
500			_aTitle from title frames.
505	0		_aContents: In-depth ethnographic study analyzing viewer behavior during TV commercial breaks -- Understanding the roles of creative content, viewing context and audience attributes on advertising engagement -- Evaluating the main drivers of audience engagement -- Relating engagement to brand KPI ́ s such as recall, awareness and intentions to purchase.
506			_aAccess restricted to subscribers.
538			_aMode of access: World Wide Web.
538			_aSystem requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
650	0	0	_aTelevision advertising _zGreat Britain.
830		0	_aHenry Stewart talks. _pMarketing & management collection. _pTV advertising in the UK
856	4	0	_uhttp://hstalks.com/lib.php?t=HST73.1946&c=250
856	4	2	_uhttp://hstalks.com/lib.php?t=HST73&c=250 _3Series
908			_a141013
989			_a20230822095114.0
999			_c6295 _d6295