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006			m c
007			cr|cna|||a||||
007			vz|czazum
008			080121s2009 enk|||||||||||s|||v|eng d
028	5	0	_a1963 _bHenry Stewart Talks
035			_aHST1963_1_2
035			_a000947217
040			_aKCL
100	1		_aOldham, Marie, _u(Head of Strategy, Media Planning Group, UK) _4spk
245	1	4	_aThe role TV plays in 21st century lives _h[electronic resource] / _cMarie Oldham.
246	3		_aRole television plays in twenty-first century lives
260			_aLondon : _bHenry Stewart Talks, _c2009.
300			_a1 online resource (1 streaming video file (39 min.) : _bcolor, sound).
490	1		_aTV advertising in the UK : the art of engaging viewers and creating successful advertising
500			_aAnimated audio-visual presentation with synchronized narration.
500			_aTitle from title frames.
505	0		_aContents: Needstates -- Role of TV -- Sociability, connectivity and potency -- TV that unites -- Convenience, potency and connectivity -- How people are watching TV now -- Implications for advertisers.
506			_aAccess restricted to subscribers.
538			_aMode of access: World Wide Web.
538			_aSystem requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
650	0	0	_aTelevision advertising _zGreat Britain.
830		0	_aHenry Stewart talks. _pMarketing & management collection. _pTV advertising in the UK
856	4	0	_uhttp://hstalks.com/lib.php?t=HST73.1963&c=250
856	4	2	_uhttp://hstalks.com/lib.php?t=HST73&c=250 _3Series
908			_a141013
989			_a20230822095114.0
999			_c6298 _d6298