| 000 | 02319ngm a2200373 a 4500 | ||
|---|---|---|---|
| 001 | 0000025206 | ||
| 005 | 20230921135141.0 | ||
| 006 | m c | ||
| 007 | cr|cna|||a|||| | ||
| 007 | vz|czazum | ||
| 008 | 080121s2009 enk|||||||||||s|||v|eng d | ||
| 028 | 5 | 0 |
_a2025 _bHenry Stewart Talks |
| 035 | _aHST2025_1_2 | ||
| 035 | _a000947220 | ||
| 040 | _aKCL | ||
| 100 | 1 |
_aMillar, Grant, _u(Managing Director, Vizeum, UK) _4spk |
|
| 245 | 1 | 4 |
_aThe strategic role for TV advertising within integrated communications _h[electronic resource] / _cGrant Millar. |
| 246 | 3 | _aStrategic role for television advertising within integrated communications | |
| 260 |
_aLondon : _bHenry Stewart Talks, _c2009. |
||
| 300 |
_a1 online resource (1 streaming video file (47 min.) : _bcolor, sound). |
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| 490 | 1 | _aTV advertising in the UK : the art of engaging viewers and creating successful advertising | |
| 500 | _aAnimated audio-visual presentation with synchronized narration. | ||
| 500 | _aTitle from title frames. | ||
| 505 | 0 | _aContents: TV ́ s role within the broader mix of media -- Integrated communications -- From interrupt model to engagement model -- Consent based communications -- What does integrated communications success look like? -- The challenge for TV within integrated planning -- Benefits of an integrated approach -- The relationship between old and new media -- Strategic role for TV -- The immediate future. | |
| 506 | _aAccess restricted to subscribers. | ||
| 538 | _aMode of access: World Wide Web. | ||
| 538 | _aSystem requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+. | ||
| 650 | 0 | 0 |
_aTelevision advertising _zGreat Britain. |
| 830 | 0 |
_aHenry Stewart talks. _pMarketing & management collection. _pTV advertising in the UK |
|
| 856 | 4 | 0 | _uhttp://hstalks.com/lib.php?t=HST73.2025&c=250 |
| 856 | 4 | 2 |
_uhttp://hstalks.com/lib.php?t=HST73&c=250 _3Series |
| 908 | _a141013 | ||
| 989 | _a20230822095114.0 | ||
| 999 |
_c6301 _d6301 |
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