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006			m c
007			cr|cna|||a||||
007			vz|czazum
008			080121s2009 enk|||||||||||s|||v|eng d
028	5	0	_a2033 _bHenry Stewart Talks
035			_aHST2033
035			_a000947221
040			_aKCL
100	1		_aJaume, Leon, _u(Executive Creative Director, WCRS, UK) _4spk
245	1	0	_aTV creativity : _h[electronic resource] : _bmaking TV advertising that people want to watch / _cLeon Jaume.
246	3		_aTelevision advertising : _bmaking television advertising that people want to watch
260			_aLondon : _bHenry Stewart Talks, _c2009.
300			_a1 online resource (1 streaming video file (26 min.) : _bcolor, sound).
490	1		_aTV advertising in the UK : the art of engaging viewers and creating successful advertising
500			_aAnimated audio-visual presentation with synchronized narration.
500			_aTitle from title frames.
505	0		_aContents: Good TV commercials -- Why are they good? -- What are they saying? -- Three rules for making good TV commercials -- Five tips -- Entertain or be useful.
506			_aAccess restricted to subscribers.
538			_aMode of access: World Wide Web.
538			_aSystem requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
650	0	0	_aTelevision advertising _zGreat Britain.
830		0	_aHenry Stewart talks. _pMarketing & management collection. _pTV advertising in the UK
856	4	0	_uhttp://hstalks.com/lib.php?t=HST73.2033&c=250
856	4	2	_uhttp://hstalks.com/lib.php?t=HST73&c=250 _3Series
908			_a141013
989			_a20230822095114.0
999			_c6302 _d6302