000			02230ngm a2200373 a 4500
001			0000025217
005			20230921135141.0
006			m c
007			cr|cna|||a||||
007			vz|czazum
008			080121s2009 enk|||||||||||s|||v|eng d
028	5	0	_a2275 _bHenry Stewart Talks
035			_aHST2275_1_2
035			_a001103553
040			_aKCL
100	1		_aMichon, Richard, _u(Associate Professor, Ted Rogers School of Management, Ryerson University, Canada) _4spk
245	1	0	_aHow to connect the brand to the customer _h[electronic resource] / _cRichard Michon.
260			_aLondon : _bHenry Stewart Talks, _c2009.
300			_a1 online resource (1 streaming video file (36 min.) : _bcolor, sound).
490	1		_aBranding and product specialization in hotels : why and how to brand hotels to maximize their business potential
500			_aAnimated audio-visual presentation with synchronized narration.
500			_aTitle from title frames.
505	0		_aContents: From differentiation to positioning to branding -- Branding of tangible products and intangible services -- Branding and the promise made to customers -- The brand in the customer ́ s mind -- Brand positioning process -- Differentiated value proposition -- Implementation is the key -- Leadership and corporate culture.
506			_aAccess restricted to subscribers.
538			_aMode of access: World Wide Web.
538			_aSystem requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
650	0	0	_aBranding (Marketing)
650	0	0	_aHotels.
830		0	_aHenry Stewart talks. _pMarketing & management collection. _pBranding and product specialization in hotels
856	4	0	_uhttp://hstalks.com/lib.php?t=HST78.2275&c=250
856	4	2	_uhttp://hstalks.com/lib.php?t=HST78&c=250 _3Series
908			_a141013
989			_a20230822095114.0
999			_c6312 _d6312