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007			cr|cna|||a||||
007			vz|czazum
008			080121s2009 enk|||||||||||s|||v|eng d
028	5	0	_a2090 _bHenry Stewart Talks
035			_aHST2090_1_2
035			_a001103582
040			_aKCL
100	1		_aKiddle, Janet, _u(Founder, Steel Magnolia, UK) _4spk
245	1	0	_aResearching the older consumer _h[electronic resource] / _cJanet Kiddle.
260			_aLondon : _bHenry Stewart Talks, _c2009.
300			_a1 online resource (1 streaming video file (36 min.) : _bcolor, sound).
490	1		_aMarketing to the older consumer : techniques to target the fastest growing population demographic
500			_aAnimated audio-visual presentation with synchronized narration.
500			_aTitle from title frames.
505	0		_aContents: Researching the older market -- Age of respondent -- Physical effects of ageing -- Social class of respondent -- Health of respondent -- Internet penetration -- When and where to conduct research -- Implications for qualitative research -- Implications for quantitative research -- Case studies.
506			_aAccess restricted to subscribers.
538			_aMode of access: World Wide Web.
538			_aSystem requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
650	0	0	_aMarketing research.
650	0	0	_aMarketing.
650	0	0	_aOlder consumers.
830		0	_aHenry Stewart talks. _pMarketing & management collection. _pMarketing to the older consumer
856	4	0	_uhttp://hstalks.com/lib.php?t=HST83.2090&c=250
856	4	2	_uhttp://hstalks.com/lib.php?t=HST83&c=250 _3Series
908			_a141013
989			_a20230822095114.0
999			_c6341 _d6341