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007			vz|czazum
008			080121s2009 enk|||||||||||s|||v|eng d
028	5	0	_a2108 _bHenry Stewart Talks
035			_aHST2108
035			_a001103584
040			_aKCL
100	1		_aRobson, Sarah, _u(Research and Planning Director, Millennium, UK) _4spk
245	1	0	_aOptions for segmenting the mature consumer _h[electronic resource] / _cSarah Robson.
260			_aLondon : _bHenry Stewart Talks, _c2009.
300			_a1 online resource (1 streaming video file (17 min.) : _bcolor, sound).
490	1		_aMarketing to the older consumer : techniques to target the fastest growing population demographic
500			_aAnimated audio-visual presentation with synchronized narration.
500			_aTitle from title frames.
505	0		_aContents: Why is the mature audience important? -- Why is the mature market different? -- Demographic segmentation -- Socio-demographic segmentation -- Geo-demographic segmentation -- Attitudinal or lifestyle segmentation -- Behavioral or transactional segmentation.
506			_aAccess restricted to subscribers.
538			_aMode of access: World Wide Web.
538			_aSystem requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
650	0	0	_aMarket segmentation.
650	0	0	_aMarketing.
650	0	0	_aOlder consumers.
830		0	_aHenry Stewart talks. _pMarketing & management collection. _pMarketing to the older consumer
856	4	0	_uhttp://hstalks.com/lib.php?t=HST83.2108&c=250
856	4	2	_uhttp://hstalks.com/lib.php?t=HST83&c=250 _3Series
908			_a141013
989			_a20230822095114.0
999			_c6343 _d6343