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008			100412s2010 enk|||||||||||s|||v|eng d
028	5	0	_a2393 _bHenry Stewart Talks
035			_a(HSTalks)HST2393_1_2
100	1		_aClemmow, Simon, _u(Founding Partner, CHI&Partners, UK) _4spk
245	1	2	_aAdvertising, big ideas and the power of participation _h[electronic resource] / _cSimon Clemmow.
260			_aLondon : _bHenry Stewart Talks, _c2010.
300			_a1 online resource (1 streaming video file (37 min.) : _bcolor, sound).
490	1		_aModern brand management : fundamentals and latest thinking
500			_aAnimated audio-visual presentation with synchronized narration.
500			_aTitle from title frames.
505	0		_aContents: Creating the brand idea is the basis of all brand communication -- How that big idea is generated and integrated into a comprehensive and coherent programme of branded communication is a core area of brand management -- Where big ideas come from, and how to go hunting for them -- Five tests of a big idea -- How -- and why -- to get from a big idea to a creative idea -- The latest thinking on campaign planning and the power of consumer participation.
506			_aAccess restricted to subscribers.
538			_aMode of access: World Wide Web.
538			_aSystem requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
650	0	0	_aAdvertising.
650	0	0	_aBranding (Marketing)
830		0	_aHenry Stewart talks. _pMarketing & management collection. _pModern brand management
856	4	0	_uhttp://hstalks.com/lib.php?t=HST102.2393&c=250
856	4	2	_uhttp://hstalks.com/lib.php?t=HST102&c=250 _3Series
908			_a141013
989			_a20230822095114.0
999			_c6350 _d6350