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007			vz|czazum
008			100412s2010 enk|||||||||||s|||v|eng d
028	5	0	_a2413 _bHenry Stewart Talks
035			_a(HSTalks)HST2413_1_2
100	1		_aWheeler, Martin, _u(Director, Promotional Effectiveness, Billetts, UK) _4spk
245	1	0	_aMeasuring the impact of promotional activity _h[electronic resource] / _cMartin Wheeler.
260			_aLondon : _bHenry Stewart Talks, _c2010.
300			_a1 online resource (1 streaming video file (30 min.) : _bcolor, sound).
490	1		_aModern brand management : fundamentals and latest thinking
500			_aAnimated audio-visual presentation with synchronized narration.
500			_aTitle from title frames.
505	0		_aContents: The promotional landscape is changing -- Measuring volumetric impact -- What drives incremental sales? -- Volume is correlated to price -- Promotional dynamics -- Discount and display -- The true picture of incremental volume -- Measuring the commercial impact of promotional activity -- Key metrics -- Share analysis -- Effectiveness vs. efficiency -- Using insight to develop promotional strategy -- Funding and negotiation.
506			_aAccess restricted to subscribers.
538			_aMode of access: World Wide Web.
538			_aSystem requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
650	0	0	_aBranding (Marketing)
650	0	0	_aMarketing _xCost effectiveness.
830		0	_aHenry Stewart talks. _pMarketing & management collection. _pModern brand management
856	4	0	_uhttp://hstalks.com/lib.php?t=HST102.2413&c=250
856	4	2	_uhttp://hstalks.com/lib.php?t=HST102&c=250 _3Series
908			_a141013
989			_a20230822095114.0
999			_c6351 _d6351