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008			100412s2010 enk|||||||||||s|||v|eng d
028	5	0	_a2695 _bHenry Stewart Talks
035			_a(HSTalks)HST2695_1_3
100	1		_aHagen, Dan, _u(Managing Partner, MPG, UK) _4spk
245	1	0	_aMedia choice _h[electronic resource] / _cDan Hagen, Kieron Matthews and Rob Mason.
260			_aLondon : _bHenry Stewart Talks, _c2010.
300			_a1 online resource (1 streaming video file (74 min.) : _bcolor, sound).
490	1		_aModern brand management : fundamentals and latest thinking
500			_aAnimated audio-visual presentation with synchronized narration.
500			_aTitle from title frames.
505	0		_aContents: Traditional media: What is traditional media? -- Key drivers of media change -- The rules of media planning are changing -- Changes in consumer behavior and expectation -- Smart brands are connecting in multiple ways -- Understanding consumers better -- The benefits of different media channels Online Pic' n' mix: The market has changed dramatically -- Disappearance of high street shops -- Shoppers have moved online -- The first recession since the internet has become a mass medium -- Online is the only medium showing growth -- The digital media mix -- Trends in: participation, advocacy, contribution, diversity and innovation Sponsorship: The rapidly changing media landscape, along with more sophisticated consumers, has allowed sponsorship to become one of the most powerful routes to engage audiences -- Definition of sponsorship -- Understanding, buying and activating it -- Case histories -- Sponsorship is 'content'.
506			_aAccess restricted to subscribers.
538			_aMode of access: World Wide Web.
538			_aSystem requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
650	0	0	_aBranding (Marketing)
650	0	0	_aDigital media.
650	0	0	_aMass media _xMarketing.
700	1		_aMason, Rob, _u(Managing Director, SBI (an IMG company), UK) _4spk
700	1		_aMatthews, Kieron, _u(Internet Advertising Bureau, UK) _4spk
830		0	_aHenry Stewart talks. _pMarketing & management collection. _pModern brand management
856	4	0	_uhttp://hstalks.com/lib.php?t=HST102.2695&c=250
856	4	2	_uhttp://hstalks.com/lib.php?t=HST102&c=250 _3Series
908			_a141013
989			_a20230822095114.0
999			_c6355 _d6355