000			02211ngm a2200349 a 4500
001			0000025270
005			20230921135144.0
006			m c
007			cr|cna|||a||||
007			vz|czazum
008			100412s2010 enk|||||||||||s|||v|eng d
028	5	0	_a2551 _bHenry Stewart Talks
035			_a(HSTalks)HST2551_1_2
100	1		_aTurnbull, Andrew, _u(Aberdeen Business School, The Robert Gordon University, UK) _4spk
245	1	0	_aEnding the war between sales and marketing _h[electronic resource] / _cAndrew Turnbull.
260			_aLondon : _bHenry Stewart Talks, _c2010.
300			_a1 online resource (1 streaming video file (28 min.) : _bcolor, sound).
490	1		_aThe changing role of sales and salespeople : how to develop a long lasting relationship with your customers
500			_aAnimated audio-visual presentation with synchronized narration.
500			_aTitle from title frames.
505	0		_aContents: Sales and marketing defined -- Mutual understanding and teamwork -- Strategic focus -- Target audiences and communication channels -- Relationships and cooperation -- Shared experiences and added value -- Enhanced performances -- Barriers to success -- Role exploration -- Economic, cultural and personal friction -- Relationship types -- Developing links -- The buying funnel.
506			_aAccess restricted to subscribers.
538			_aMode of access: World Wide Web.
538			_aSystem requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
650	0	0	_aMarketing.
650	0	0	_aSales.
830		0	_aHenry Stewart talks. _pMarketing & management collection. _pChanging role of sales and salespeople
856	4	0	_uhttp://hstalks.com/lib.php?t=HST101.2551&c=250
856	4	2	_uhttp://hstalks.com/lib.php?t=HST101&c=250 _3Series
908			_a141013
989			_a20230822095114.0
999			_c6365 _d6365