| 000 | 02608ngm a2200349 a 4500 | ||
|---|---|---|---|
| 001 | 0000025277 | ||
| 005 | 20230921135144.0 | ||
| 006 | m c | ||
| 007 | cr|cna|||a|||| | ||
| 007 | vz|czazum | ||
| 008 | 100412s2010 enk|||||||||||s|||v|eng d | ||
| 028 | 5 | 0 |
_a2678 _bHenry Stewart Talks |
| 035 | _a(HSTalks)HST2678_1_2 | ||
| 100 | 1 |
_aBrazell, Jeff. _4spk |
|
| 245 | 1 | 4 |
_aThe SoV probit _h[electronic resource] : _ba probit model with structured covariance for similarity effects and source of volume calculations / _cJeff Brazell. |
| 260 |
_aLondon : _bHenry Stewart Talks, _c2010. |
||
| 300 |
_a1 online resource (1 streaming video file (41 min.) : _bcolor, sound). |
||
| 490 | 1 | _aBayesian analysis in marketing : a breakthrough in customer analytics | |
| 500 | _aAnimated audio-visual presentation with synchronized narration. | ||
| 500 | _aTitle from title frames. | ||
| 505 | 0 | _aContents: Source of volume and cannibalization -- Product and line optimization questions -- Quick definitions -- Red bus / blue bus example -- What is IID? and IIA? -- We know IIA/IID gets source-of-volume wrong -- When should we care about substitution patterns? -- Source of volume calculations -- Cannibalization = Preference -- How do you handle IIA in your choice models? -- Simulating preference shares: state-of-the-art -- What does proportional substitution look like? -- Industry survey: how do current methods do? -- The SoV Probit -- Why should I care about correlated errors? -- Why aren't we all using Probit models? -- A structured covariance Probit -- Distance metrics -- Choice experiment -- Model fit statistics -- Parameter estimates -- WTP comparison -- Representative correlation matrix -- Does it work? | |
| 506 | _aAccess restricted to subscribers. | ||
| 538 | _aMode of access: World Wide Web. | ||
| 538 | _aSystem requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+. | ||
| 650 | 0 | 0 | _aMarketing. |
| 650 | 0 | 0 | _aProbits. |
| 830 | 0 |
_aHenry Stewart talks. _pMarketing & management collection. _pBayesian analysis in marketing |
|
| 856 | 4 | 0 | _uhttp://hstalks.com/lib.php?t=HST99.2678&c=250 |
| 856 | 4 | 2 |
_uhttp://hstalks.com/lib.php?t=HST99&c=250 _3Series |
| 908 | _a141013 | ||
| 989 | _a20230822095114.0 | ||
| 999 |
_c6372 _d6372 |
||