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028	5	0	_a2448 _bHenry Stewart Talks
035			_a(HSTalks)HST2448_1_3
100	1		_aSedley, Richard, _u(Customer Engagement Director, Cscape CEU and Course Director for Social Media at the Chartered Institute of Marketing, UK) _4spk
245	1	0	_aSocial media marketing _h[electronic resource] / _cRichard Sedley.
260			_aLondon : _bHenry Stewart Talks, _c2010.
300			_a1 online resource (1 streaming video file (53 min.) : _bcolor, sound).
490	1		_aDigital marketing best practice : fundamentals of strategy and practice
500			_aAnimated audio-visual presentation with synchronized narration.
500			_aTitle from title frames.
505	0		_aContents: Introduction to social media -- Key challenges to marketing and engagement -- Using reciprocity -- Social media planning framework -- Social technographic profiling -- Using social proof -- Community ROI -- Using existing social networks -- Classical networking theory -- Facebook marketing -- Setting up your own community -- Storytelling -- Crowdsourcing -- Content creation and sharing -- Decoying -- Atomisation -- Micro-blogging (Twitter etc.) -- Using a simplicity framework -- Monitoring and measurement framework -- Handling a storm.
506			_aAccess restricted to subscribers.
538			_aMode of access: World Wide Web.
538			_aSystem requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
650	0	0	_aInternet marketing.
650	0	0	_aSocial media _xMarketing.
830		0	_aHenry Stewart talks. _pMarketing & management collection. _pDigital marketing best practice
856	4	0	_uhttp://hstalks.com/lib.php?t=HST97.2448&c=250
856	4	2	_uhttp://hstalks.com/lib.php?t=HST97&c=250 _3Series
908			_a141013
989			_a20230822095114.0
999			_c6385 _d6385