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008			100412s2010 enk|||||||||||s|||v|eng d
028	5	0	_a2488 _bHenry Stewart Talks
035			_a(HSTalks)HST2488_1_3
100	1		_aHamill, James. _4spk
245	1	0	_aWeb 2.0 / social media _h[electronic resource] : _bthe times they are a changing / _cJim Hamill.
260			_aLondon : _bHenry Stewart Talks, _c2010.
300			_a1 online resource (1 streaming video file (56 min.) : _bcolor, sound).
490	1		_aDigital marketing best practice : fundamentals of strategy and practice
500			_aAnimated audio-visual presentation with synchronized narration.
500			_aTitle from title frames.
505	0		_aContents: What is Web 2.0? -- Performance measures -- The customer experience of the brand -- Applications of Web 2.0 -- Internal and external use -- Business impact -- Web 2.0 in action -- Review and recommendation sites -- Building contacts and finding customers and partners -- Social network sites -- Sports marketing 2.0 -- Business opportunities and benefits -- Strategy development -- Balanced scorecard 2.0 strategy map -- Obstacles and barriers.
506			_aAccess restricted to subscribers.
538			_aMode of access: World Wide Web.
538			_aSystem requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
650	0	0	_aInternet marketing.
650	0	0	_aSocial media _xMarketing.
650	0	0	_aWeb 2.0.
830		0	_aHenry Stewart talks. _pMarketing & management collection. _pDigital marketing best practice
856	4	0	_uhttp://hstalks.com/lib.php?t=HST97.2488&c=250
856	4	2	_uhttp://hstalks.com/lib.php?t=HST97&c=250 _3Series
908			_a141013
989			_a20230822095114.0
999			_c6386 _d6386