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007			vz|czazum
008			100412s2010 enk|||||||||||s|||v|eng d
028	5	0	_a2563 _bHenry Stewart Talks
035			_a(HSTalks)HST2563_1_3
100	1		_aHughes, David, _u(Strategic Consultant, Non-Line Marketing, UK) _4spk
245	1	0	_aEmail marketing and E-CRM _h[electronic resource] / _cDavid Hughes.
260			_aLondon : _bHenry Stewart Talks, _c2010.
300			_a1 online resource (1 streaming video file (63 min.) : _bcolor, sound).
490	1		_aDigital marketing best practice : fundamentals of strategy and practice
500			_aAnimated audio-visual presentation with synchronized narration.
500			_aTitle from title frames.
505	0		_aContents: Advantages of e-mail marketing -- Finding the right broadcasting partner -- Bad e-mail marketing -- Bad e-mail marketing can be good e-mail marketing -- Non-line marketing -- Don't wave goodbye to direct mail -- Segmentation and personalization -- Registration: a critical part of e-mail marketing -- Transactional data -- Lifecycle marketing -- Click-stream data -- The landing page -- Think about the customer journey.
506			_aAccess restricted to subscribers.
538			_aMode of access: World Wide Web.
538			_aSystem requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
650	0	0	_aElectronic mail messages.
650	0	0	_aInternet marketing.
830		0	_aHenry Stewart talks. _pMarketing & management collection. _pDigital marketing best practice
856	4	0	_uhttp://hstalks.com/lib.php?t=HST97.2563&c=250
856	4	2	_uhttp://hstalks.com/lib.php?t=HST97&c=250 _3Series
908			_a141013
989			_a20230822095114.0
999			_c6387 _d6387