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007 cr|cna|||a||||
007 vz|czazum
008 100412s2010 enk|||||||||||s|||v|eng d
028 5 0 _a2267
_bHenry Stewart Talks
035 _a(HSTalks)HST2267_1_2
100 1 _aNairn, Agnes.
_4spk
245 1 0 _aConcern about children and adolescents
_h[electronic resource] /
_cAgnes Nairn.
260 _aLondon :
_bHenry Stewart Talks,
_c2010.
300 _a1 online resource (1 streaming video file (40 min.) :
_bcolor, sound).
490 1 _aCommunicating to the young consumer : relating to children and young people in an effective and responsible way
500 _aAnimated audio-visual presentation with synchronized narration.
500 _aTitle from title frames.
505 0 _aContents: How the commercial world can impact negatively on family relationships -- Pester power -- The effects of marketing on young people's friendships -- Brand bullying -- An overview of research on materialism and mental health -- Inappropriate marketing, particularly sexual content on websites intended for young children -- Unfair marketing -- What children can and cannot understand -- Rethinking unfair marketing following new research from neuroscience -- How internet marketing is challenging the current rules of the game.
506 _aAccess restricted to subscribers.
538 _aMode of access: World Wide Web.
538 _aSystem requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
650 0 0 _aChild consumers.
650 0 0 _aChildren.
650 0 0 _aMarketing.
650 0 0 _aTeenagers.
650 0 0 _aYoung adult consumers.
650 0 0 _aYoung consumers.
830 0 _aHenry Stewart talks.
_pMarketing & management collection.
_pCommunicating to the young consumer
856 4 0 _uhttp://hstalks.com/lib.php?t=HST96.2267&c=250
856 4 2 _uhttp://hstalks.com/lib.php?t=HST96&c=250
_3Series
908 _a141013
989 _a20230822095114.0
999 _c6390
_d6390