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008			100412s2010 enk|||||||||||s|||v|eng d
028	5	0	_a2309 _bHenry Stewart Talks
035			_a(HSTalks)HST2309_1_2
100	1		_aGilbride, Timothy J. _4spk
245	1	2	_aA Bayesian approach to attribute based consideration sets _h[electronic resource] / _cTimothy J. Gilbride.
260			_aLondon : _bHenry Stewart Talks, _c2010.
300			_a1 online resource (1 streaming video file (45 min.) : _bcolor, sound).
490	1		_aBayesian analysis in marketing : a breakthrough in customer analytics
500			_aAnimated audio-visual presentation with synchronized narration.
500			_aTitle from title frames.
505	0		_aContents: The consumer decision problem and two stage decision rules -- Discrete choice models and consideration sets -- Using data augmentation and MCMC methods to model consideration sets -- Alternative screening rules and how to operationalize them -- An empirical application -- Summary and extensions.
506			_aAccess restricted to subscribers.
538			_aMode of access: World Wide Web.
538			_aSystem requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
650	0	0	_aBayesian statistical decision theory.
650	0	0	_aMarketing research.
830		0	_aHenry Stewart talks. _pMarketing & management collection. _pBayesian analysis in marketing
856	4	0	_uhttp://hstalks.com/lib.php?t=HST99.2309&c=250
856	4	2	_uhttp://hstalks.com/lib.php?t=HST99&c=250 _3Series
908			_a141013
989			_a20230822095114.0
999			_c6400 _d6400