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007			vz|czazum
008			100412s2010 enk|||||||||||s|||v|eng d
028	5	0	_a2321 _bHenry Stewart Talks
035			_a(HSTalks)HST2321_1_2
100	1		_aOtter, Thomas, _u(Professor of Marketing, Goethe University Frankfurt, Germany) _4spk
245	1	0	_aMarketing mix modeling _h[electronic resource] / _cThomas Otter.
260			_aLondon : _bHenry Stewart Talks, _c2010.
300			_a1 online resource (1 streaming video file (36 min.) : _bcolor, sound).
490	1		_aBayesian analysis in marketing : a breakthrough in customer analytics
500			_aAnimated audio-visual presentation with synchronized narration.
500			_aTitle from title frames.
505	0		_aContents: The role of managers -- What about standard tools? -- Simple example -- More realistic example -- Simulation study -- gains from reallocation -- Modeling challenges -- Modeling strategy -- Estimation strategy -- Testing for the supply-side model -- Non-informative versus flat priors -- Predictive test -- Application -- Analysis.
506			_aAccess restricted to subscribers.
538			_aMode of access: World Wide Web.
538			_aSystem requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
650	0	0	_aBayesian statistical decision theory.
650	0	0	_aMarketing research.
830		0	_aHenry Stewart talks. _pMarketing & management collection. _pBayesian analysis in marketing
856	4	0	_uhttp://hstalks.com/lib.php?t=HST99.2321&c=250
856	4	2	_uhttp://hstalks.com/lib.php?t=HST99&c=250 _3Series
908			_a141013
989			_a20230822095114.0
999			_c6404 _d6404