| 000 | 02299ngm a2200349 a 4500 | ||
|---|---|---|---|
| 001 | 0000025337 | ||
| 005 | 20230921135147.0 | ||
| 006 | m c | ||
| 007 | cr|cna|||a|||| | ||
| 007 | vz|czazum | ||
| 008 | 100412s2009 enk|||||||||||s|||v|eng d | ||
| 028 | 5 | 0 |
_a2257 _bHenry Stewart Talks |
| 035 | _a(HSTalks)HST2257_1_2 | ||
| 100 | 1 |
_aMoutinho, Luiz _4spk |
|
| 245 | 1 | 0 |
_aCross-boundary marketing _h[electronic resource] : _bsensitivity to global convergence or global individualism? / _cLuiz Moutinho. |
| 260 |
_aLondon : _bHenry Stewart Talks, _c2009. |
||
| 300 |
_a1 online resource (1 streaming video file (33 min.) : _bcolor, sound). |
||
| 490 | 1 | _aExporting, international and global marketing management : beyond the fundamentals | |
| 500 | _aAnimated audio-visual presentation with synchronized narration. | ||
| 500 | _aTitle from title frames. | ||
| 505 | 0 | _aContents: International trade -- Trends: globalization, market integration, labour markets and social change -- What Europe looks like -- Emerging economies coming out ahead -- The end of the multinational business model? -- Local sensitivity -- Global individualism -- Bottom-up approach -- ́ Coopetition ́ gaining acceptance -- Managing in a borderless world -- Collaborative marketing and commerce -- International sourcing and procurement. | |
| 506 | _aAccess restricted to subscribers. | ||
| 538 | _aMode of access: World Wide Web. | ||
| 538 | _aSystem requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+. | ||
| 650 | 0 | 0 |
_aExport marketing _xManagement. |
| 650 | 0 | 0 |
_aInternational business enterprises _xManagement. |
| 830 | 0 |
_aHenry Stewart talks. _pMarketing & management collection. _pExporting, international and global marketing management |
|
| 856 | 4 | 0 | _uhttp://hstalks.com/lib.php?t=HST90.2257&c=250 |
| 856 | 4 | 2 |
_uhttp://hstalks.com/lib.php?t=HST90&c=250 _3Series |
| 908 | _a141013 | ||
| 989 | _a20230822095114.0 | ||
| 999 |
_c6432 _d6432 |
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