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007 vz|czazum
008 100412s2009 enk|||||||||||s|||v|eng d
028 5 0 _a2182
_bHenry Stewart Talks
035 _a(HSTalks)HST2182_1_2
100 1 _aChen, Junsong,
_u(Lecturer in Marketing, China Europe International Business School (CEIBS), China)
_4spk
245 1 0 _aImpact of Chinese culture on Chinese consumers
_h[electronic resource] /
_cJunsong Chen.
260 _aLondon :
_bHenry Stewart Talks,
_c2009.
300 _a1 online resource (1 streaming video file (43 min.) :
_bcolor, sound).
490 1 _aExporting, international and global marketing management : beyond the fundamentals
500 _aAnimated audio-visual presentation with synchronized narration.
500 _aTitle from title frames.
505 0 _aContents: Understanding Chinese culture -- Face culture and conspicuous consumption -- Guanxi culture and gift consumption -- Family culture -- Dietary culture -- Consumerism and Nationalism in China.
506 _aAccess restricted to subscribers.
538 _aMode of access: World Wide Web.
538 _aSystem requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
650 0 0 _aConsumers' preferences
_zChina.
650 0 0 _aConsumers
_zChina
_xAttitudes.
650 0 0 _aMarketing
_zChina.
830 0 _aHenry Stewart talks.
_pMarketing & management collection.
_pExporting, international and global marketing management
856 4 0 _uhttp://hstalks.com/lib.php?t=HST90.2182&c=250
856 4 2 _uhttp://hstalks.com/lib.php?t=HST90&c=250
_3Series
908 _a141013
989 _a20230822095114.0
999 _c6436
_d6436