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008			100412s2009 enk|||||||||||s|||v|eng d
028	5	0	_a2239 _bHenry Stewart Talks
035			_a(HSTalks)HST2239_1_2
100	1		_aDinnie, Keith. _4spk
245	1	0	_aNation branding _h[electronic resource] / _cKeith Dinnie.
260			_aLondon : _bHenry Stewart Talks, _c2009.
300			_a1 online resource (1 streaming video file (48 min.) : _bcolor, sound).
490	1		_aExporting, international and global marketing management : beyond the fundamentals
500			_aAnimated audio-visual presentation with synchronized narration.
500			_aTitle from title frames.
505	0		_aContents: Objectives of nation branding -- Reducing the identity-image gap -- Evolution of nation branding -- The brand positioning concept -- Brand equity -- Category flow model of nation branding -- Public sector organizations -- The brand architecture concept -- Nation branding strategy development -- Nation brand touchpoints -- Ethical issues -- Projecting a true and accurate country image.
506			_aAccess restricted to subscribers.
538			_aMode of access: World Wide Web.
538			_aSystem requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
650	0	0	_aBranding (Marketing)
650	0	0	_aInternational business enterprises _xManagement.
650	0	0	_aNational characteristics.
830		0	_aHenry Stewart talks. _pMarketing & management collection. _pExporting, international and global marketing management
856	4	0	_uhttp://hstalks.com/lib.php?t=HST90.2239&c=250
856	4	2	_uhttp://hstalks.com/lib.php?t=HST90&c=250 _3Series
908			_a141013
989			_a20230822095114.0
999			_c6439 _d6439