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007			vz|czazum
008			100412s2009 enk|||||||||||s|||v|eng d
028	5	0	_a2366 _bHenry Stewart Talks
035			_a(HSTalks)HST2366_1_2
100	1		_aBoukersi, Lakhdar. _4spk
245	1	0	_aInternational product policy _h[electronic resource] / _cLakhdar Boukersi.
260			_aLondon : _bHenry Stewart Talks, _c2009.
300			_a1 online resource (1 streaming video file (36 min.) : _bcolor, sound).
490	1		_aExporting, international and global marketing management : beyond the fundamentals
500			_aAnimated audio-visual presentation with synchronized narration.
500			_aTitle from title frames.
505	0		_aContents: International product strategies: standardization versus modification and localization versus adaptation -- Reasons for product modification -- Modularization and postponement techniques -- Global packaging and labeling -- Global product-communication strategies -- Global branding decisions -- Country of origin effect on brands -- Brand counterfeiting.
506			_aAccess restricted to subscribers.
538			_aMode of access: World Wide Web.
538			_aSystem requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
650	0	0	_aBrand name products _xManagement.
650	0	0	_aBranding (Marketing).
650	0	0	_aInternational business enterprises _xManagement.
830		0	_aHenry Stewart talks. _pMarketing & management collection. _pExporting, international and global marketing management
856	4	0	_uhttp://hstalks.com/lib.php?t=HST90.2366&c=250
856	4	2	_uhttp://hstalks.com/lib.php?t=HST90&c=250 _3Series
908			_a141013
989			_a20230822095114.0
999			_c6443 _d6443