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007			vz|czazum
008			100412s2009 enk|||||||||||s|||v|eng d
028	5	0	_a2394 _bHenry Stewart Talks
035			_a(HSTalks)HST2394_1_2
100	1		_aMcAuley, Andrew. _4spk
245	1	0	_aGlobalization and corporate social responsibility _h[electronic resource] / _cAndrew McAuley.
260			_aLondon : _bHenry Stewart Talks, _c2009.
300			_a1 online resource (1 streaming video file (30 min.) : _bcolor, sound).
490	1		_aExporting, international and global marketing management : beyond the fundamentals
500			_aAnimated audio-visual presentation with synchronized narration.
500			_aTitle from title frames.
505	0		_aContents: Globalization -- Drivers and barriers -- Some problems -- Relevance to international marketing -- Why corporate social responsibility? -- High profile cases -- Carroll ́ s pyramid of CSR -- A new business model -- Encouraging CSR -- Impact on marketing.
506			_aAccess restricted to subscribers.
538			_aMode of access: World Wide Web.
538			_aSystem requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
650	0	0	_aCorporate social responsibility.
650	0	0	_aGlobalization.
650	0	0	_aInternational business enterprises _xManagement.
830		0	_aHenry Stewart talks. _pMarketing & management collection. _pExporting, international and global marketing management
856	4	0	_uhttp://hstalks.com/lib.php?t=HST90.2394&c=250
856	4	2	_uhttp://hstalks.com/lib.php?t=HST90&c=250 _3Series
908			_a141013
989			_a20230822095114.0
999			_c6446 _d6446