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007 vz|czazum
008 100412s2009 enk|||||||||||s|||v|eng d
028 5 0 _a2405
_bHenry Stewart Talks
035 _a(HSTalks)HST2405
100 1 _aBanerjee, Madhumita,
_u(Assistant Professor of Marketing, University of Warwick, UK)
_4spk
245 1 0 _aIndia as an emerging market
_h[electronic resource] :
_bmarket attractiveness, complexities and opportunities /
_cMadhumita Banerjee.
260 _aLondon :
_bHenry Stewart Talks,
_c2009.
300 _a1 online resource (1 streaming video file (20 min.) :
_bcolor, sound).
490 1 _aExporting, international and global marketing management : beyond the fundamentals
500 _aAnimated audio-visual presentation with synchronized narration.
500 _aTitle from title frames.
505 0 _aContents: Emerging markets -- Country/market attractiveness and complexities -- Market assessment: critical issues -- Growth drivers for regions and cities -- How are organizations identifying international business and marketing opportunities? -- Market entry and development challenges and opportunities.
506 _aAccess restricted to subscribers.
538 _aMode of access: World Wide Web.
538 _aSystem requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
650 0 0 _aDeveloping countries
_xCommerce.
650 0 0 _aInternational trade.
651 0 _aIndia
_xEconomic conditions
_y21st Century.
830 0 _aHenry Stewart talks.
_pMarketing & management collection.
_pExporting, international and global marketing management
856 4 0 _uhttp://hstalks.com/lib.php?t=HST90.2405&c=250
856 4 2 _uhttp://hstalks.com/lib.php?t=HST90&c=250
_3Series
908 _a141013
989 _a20230822095114.0
999 _c6448
_d6448