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007 cr|cna|||a||||
007 vz|czazum
008 100412s2009 enk|||||||||||s|||v|eng d
028 5 0 _a2375
_bHenry Stewart Talks
035 _a(HSTalks)HST2375
100 1 _aChoi, Sunmee.
_4spk
245 1 0 _aPractical pricing and the restaurant industry
_h[electronic resource] /
_cSunmee Choi.
260 _aLondon :
_bHenry Stewart Talks,
_c2009.
300 _a1 online resource (1 streaming video file (25 min.) :
_bcolor, sound).
490 1 _aPractical pricing and revenue management : fundamentals and practical applications
500 _aAnimated audio-visual presentation with synchronized narration.
500 _aTitle from title frames.
505 0 _aContents: What is revenue management? -- Time perishable inventory -- Time variable demand -- Revenue management strategies -- Menu pricing approaches -- Are we charging the optimal price? -- Menu re-engineering -- What should be the menu of the day? -- Pricing to stimulate demand -- Profit impact of discounting -- Selling strategy -- What do restaurants sell?
506 _aAccess restricted to subscribers.
538 _aMode of access: World Wide Web.
538 _aSystem requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
650 0 0 _aRestaurants
_xMarketing.
650 0 0 _aRestaurants
_xPricing.
830 0 _aHenry Stewart talks.
_pMarketing & management collection.
_pPractical pricing and revenue management
856 4 0 _uhttp://hstalks.com/lib.php?t=HST93.2375&c=250
856 4 2 _uhttp://hstalks.com/lib.php?t=HST93&c=250
_3Series
908 _a141013
989 _a20230822095114.0
999 _c6466
_d6466