| 000 | 00924cam a2200289 4500 | ||
|---|---|---|---|
| 001 | 0000003203 | ||
| 005 | 20230921134547.0 | ||
| 008 | 150417s2008 000 0 eng d | ||
| 020 | _a0072536764 | ||
| 100 | 1 | _aBelch, George E. | |
| 245 | 1 | 0 |
_aAdvertising and promotion : _ban integrated marketing communications perspective. / _cGeorge E. Belch and Michael A Belch. |
| 250 | _a6th. | ||
| 260 |
_aNew Dehli : _bTata McGraw-Hill, _c2008. |
||
| 300 | _axxvi, 779p. : ill. | ||
| 490 | 0 | _a(The McGraw-Hill/Irwin series in marketing) | |
| 500 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aAdvertising. | |
| 650 | 0 | _aCommunication. | |
| 650 | 0 | _aMarketing. | |
| 650 | 7 |
_aAdvertising. _2sears |
|
| 650 | 7 |
_aCommunication. _2sears |
|
| 650 | 7 |
_aMarketing. _2sears |
|
| 700 | 1 | _aBelch, Michael A. | |
| 908 | _a061017 | ||
| 989 | _a20230822095114.0 | ||
| 999 |
_c654 _d654 |
||