000			02008cam a22003858i 4500
001			0000025561
005			20230921135154.0
008			130815s2013 enk 000 0 eng
010			_a 2013033209
020			_a9780273773160
035			_a17853048
040			_aDLC _beng _cDLC _erda
042			_ac=Program for Cooperative Cataloging
050	0	0	_aHF1416 _b.H65 2013
082	0	0	_a658.8/4 _223
100	1		_aHollensen, Svend.
245	1	0	_aGlobal marketing / _cSvend Hollensen.
250			_aSixth edition.
260			_aHarlow, England : _bPearson, _c2013.
263			_a1309
300			_apages cm.
336			_atext _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
505	0		_aGlobal marketing in the firm -- Initiation of internationalization -- Internationalization theories -- Development of the firm's international competitiveness -- Global marketing research -- The political and economic environment -- The sociocultural environment -- The international market selection process -- Some approaches to the choice of entry mode -- Export modes -- Intermediate entry modes -- Hierarchical modes -- International sourcing decisions and the role of the subsupplier -- Product decisions -- Pricing decisions and terms of doing business -- Distribution decisions -- Communication decisions (promotion strategies) -- Cross-cultural sales negotiations -- Organization and control of the global marketing programme.
650		0	_aExport marketing.
650		0	_aExport marketing _vCase studies.
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
908			_a150205
925	0		_aacquire _b2 shelf copies _xpolicy default _eclaim1 2014-11-24
955			_wxl03 2013-08-15
963			_aAnita Atkinson; phone: +44-1279623143; email: anita.atkinson@pearson.com; bc: Pauline.Gillett@pearson.com
989			_a20230822095114.0
999			_c6559 _d6559