| 000 | 01081cam a2200325 a 4500 | ||
|---|---|---|---|
| 001 | 0000025676 | ||
| 005 | 20230921135156.0 | ||
| 008 | 120615t20132013maum b a001 0 eng | ||
| 010 | _a2012024141 | ||
| 020 |
_a9780273779414 (hbk.) : _c$44.00 |
||
| 020 | _a0273779419 (hbk.) | ||
| 035 | _a(OCoLC)795687234 | ||
| 042 | _ac=Program for Cooperative Cataloging | ||
| 050 | 0 | 0 |
_aHD69.B7 _bK45 2013 |
| 082 | 0 | 0 |
_a658.8/27 _223 |
| 100 | 1 |
_aKeller, Kevin Lane, _d1956-. |
|
| 245 | 1 | 0 |
_aStrategic brand management : _bbuilding, measuring, and managing brand equity / _cby Kevin Lane Keller. |
| 250 | _aFourth edition. | ||
| 264 | 1 |
_aBoston : _bPearson, _c2013. |
|
| 300 |
_a590 pages : _bcolor illustrations ; _c29 cm. |
||
| 336 |
_atext _btxt _2rdacontent. |
||
| 337 |
_aunmediated _bn _2rdamedia. |
||
| 338 |
_avolume _bnc _2rdacarrier. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aBrand name products _xManagement. |
|
| 908 | _a150520 | ||
| 913 | _aN | ||
| 989 | 7 | _a20230822095114.0 | |
| 999 |
_c6595 _d6595 |
||